The only thing worse than being talked about, is...

Not being talked about? Or not knowing who's saying what to whom about you?

There are plenty of free tools to tell you just that 

Pure platform metrics

 Twentyfeet aggregates your activity from various social media platforms and services such as Facebook, Twitter, YouTube, Google analytics and bit.ly, so you can get the full picture of your online presence. Then, you can determine which of your activities are most valuable.

                                            

It provided stats on when your account received significant attention, and alerts account owners – by email for example -- when attention and activity have dramatically risen or dropped. It makes the decision based on the size of an account’s following, so one person’s five is another’s 500.

So the best advantage is that you will not miss important changes.

It does not provide instant gratification, as it takes time to build data, good for checking weekly or monthly to have insight into your activity and influence over a period of time.

Narrow down and zoom in 

 Socialbro, a quick and easy Twitter sauce, shows your new followers, recent un-follows, people who are not following you back, or whom YOU are not following back. It also tells you who is not active on Twitter.

The dashboard is a time saver.

                                           

Get down to business

Kissmetrics $$$ is a lot like Google analytics.

 It will show you:  

·         How people are coming to your site

·         Which channels are bringing you the most people who convert to customers

·         What your conversion rate is

·         Where people are falling out of your signup or checkout process

·         How successfully customers are onboarding and getting started with your site

·         Who the customers are who start a trial and never start using your product

·         Whether your customers are really using the core features of your site

  

                                                 

According to this article, nearly every company these days uses some form of analytics tool to figure out if its business decisions are working. But Google Analytic is limited by the timeline of data it can analyze. When you sign up for Google Analytics, it begins gathering insights on all current and future information. But it cannot pull in past data for evaluation. KISSmetrics hopes to fill that gap with Database Sync, which pulls in all of the information from a company’s entire database to find trends.